Effect of direct-to-consumer advertising on statin use in the United States
Objective: We examined the association between DTCA intensity for statin medications and
prescription sales and cholesterol-related health care utilization. Design, Setting, and
Participants: We conducted an ecological study for 75 designated market areas from 2005 to
2009 in the United States using linked data regarding televised DTCA volume, non-DTCA
marketing and promotion, retail, mail order and long-term care prescription drug sales,
prescription drug and ambulatory care health care utilization, and contextual factors such as …
prescription sales and cholesterol-related health care utilization. Design, Setting, and
Participants: We conducted an ecological study for 75 designated market areas from 2005 to
2009 in the United States using linked data regarding televised DTCA volume, non-DTCA
marketing and promotion, retail, mail order and long-term care prescription drug sales,
prescription drug and ambulatory care health care utilization, and contextual factors such as …
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